travel_platform
Flight Booking Experience
Project Overview
A streamlined flight and hotel booking experience — simplifying search, comparison, and checkout to reduce friction and increase booking completion for travelers on tight schedules.
Industry
Travel
Location
Bangladesh
Platform
Web & Mobile
Problem Identification
Friction across the booking journey
Users found flights easily but struggled to compare and complete bookings — friction at every step from results to payment.
- Overwhelming search results: Long unsorted lists of flights made comparison slow and exhausting.
- Hidden costs: Fees and baggage rules surfaced late, eroding trust at the payment step.
- Fragile multi-step flow: Losing entered data between steps forced users to restart bookings.
- No combined journey: Flight and hotel bookings lived in separate silos, breaking trip planning.
Solutions
Design Improvements
We redesigned the journey around comparison, transparency, and resilience — so booking a trip feels as simple as planning it.
- Smart result ranking: Sort and filter by what matters — price, duration, stops — with a clear best-pick highlight.
- Transparent pricing: Total price shown upfront with fees and baggage details one tap away.
- Resilient booking flow: Progress saved between steps with clear status, so users never lose their trip.
- Unified trip planning: Flights and hotels searchable and bookable in one continuous journey.
Process
The UX design process behind the scene
A funnel-driven process focused on the moments where travelers hesitate.
01 — Discovery & Research
Drop-off analysis across the search-to-payment funnel plus interviews with frequent travelers.
02 — Structure & Wireframing
Mapping search, comparison, and checkout into one resilient, resumable flow.
03 — UX & Visual Design
Dense data made scannable — fare cards, filters, and trip summaries designed for fast decisions.
04 — Testing & Handoff
Task-based usability tests on real booking scenarios, iteration, and detailed handoff to engineering.
Research
User Research & Insights
Sessions with frequent travelers exposed how decisions really get made under time and price pressure.
- Comparison is the core job: Travelers don't want a list — they want help choosing between options.
- Price trust drives completion: Surprise fees were the single biggest reason for abandoning a booking.
- Interruptions are normal: Users switch devices and get distracted; the flow needed to survive that.
- Time pressure changes behavior: Fare volatility made users rush — clarity under pressure mattered more than density.
Results & Outcomes
Outcomes that moved the needle
Faster decisions, fewer abandoned bookings, and a travel experience travelers could trust end to end.
- Smart result ranking: Sort and filter by what matters — price, duration, stops — with a clear best-pick highlight.
- Transparent pricing: Total price shown upfront with fees and baggage details one tap away.
- Resilient booking flow: Progress saved between steps with clear status, so users never lose their trip.
- Unified trip planning: Flights and hotels searchable and bookable in one continuous journey.